The Value of SEO Services for Small Business Owners in the Digital Era

With so many consumers relying almost entirely on the Internet when they decide where to buy products and services, having a user-friendly website with effective search engine optimization is increasingly important for small businesses. It’s tough to compete in today’s business climate without a solid footprint in the online marketplace. When a business owner plans to launch a new product or to offer an additional service that could attract new customers, Utah SEO services focus on the e-commerce side of marketing efforts. Their skilled and talented workers can build a website if the business still doesn’t have one or can modify an existing one so it’s substantially more effective.

Salt Lake City Utah

Pre-Launch Efforts

A website designed by Utah SEO services should be up and running several weeks before the introduction of a new product or service. Search engines can take that long to index a new site. Until this happens, the site may not rank very high in search results and may not even appear at all. Before marketing efforts begin in earnest, small business SEO services regularly update the site with content that will be of interest to prospective customers.

An Example

Consider a locally owned restaurant that plans to roll out an additional menu catering to people who must eat a gluten-free diet. The website could begin including a blog, updated twice weekly with content provided by Utah SEO services. The blogs might feature various types of diets people choose or need to follow and how the restaurant responds to these individuals.

Just before the gluten-free menu is added, the blogs begin to feature information on the delicious food that can be eaten on this diet. They address how people can overcome their dismay when they realize they can no longer eat any foods containing wheat or other gluten-containing substances.

Utah SEO ServicesSEO Services and Keywords

People appreciate photos on a website, but search engines don’t recognize pictures. A small business SEO service knows how to craft copy with keywords that drive the website up in search engine rankings and help potential customers find the site. These e-commerce strategists understand the need to avoid overstuffing copy with those words and how to create content that answers probable questions in a natural, conversational way.

SEO Services and Social Media

E-commerce efforts don’t end with the website. Other digital marketing methods focus on social media. The business owner benefits from having someone update their social media pages and news feeds with information on short-term specials and events. When customers and potential customers are allowed to join in and comment, this builds a sense of community that can be very valuable.